Logo Concepts for Greenvale Transit
Concept Design: Greenvale Transit
A concept project inspired by a bus simulator game, Greenvale Transit is a brand concept of a transportation agency, based on several transportation agencies in terms of concept design. The main point behind the direction of Greenvale Transit's branding is its voice. The brand's voice emits friendliness, optimism, reliability, trustworthiness, and environmentally friendly. In the design, this is reflected with a minimalist design style and near the monochromatic style of using the color Salem and its alternatives. In terms of the brand, various illustrations were made to support the brand, such as iconography. These identifiers were used to pinpoint certain services in promotional items, routes, and maps. Like the main point of the brand, they're easy to understand.
